amfAR, The Foundation for AIDS Research

Awards of Courage

Kiehl’s Since 1851

Honoring with Pride 2008 Honoree

KiehlsKiehl’s was founded as an old-world apothecary in New York’s East Village more than 150 years ago. Its unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed through the generations.

In the early decades of the twentieth century, Kiehl’s was a full-service pharmacy, offering homeopathic and herbal remedies, essential oils, over the-counter drugs, and the first Kiehl’s brand products. In the early 1960s, Kiehl’s pharmacists continued to develop the Kiehl’s product range, utilizing expertise gained from their experience in pharmaceutical manufacturing and chemistry. Today, Kiehl’s is dedicated to providing its customers a quality product through its extensive line of skin and hair care formulations.

The people who comprise Kiehl’s extended family are committed to upholding these standards of excellence and quality, which have been espoused and preserved over the years. Kiehl’s customer representatives—whose first priority is to serve and represent Kiehl’s customers—undergo an intensive education program in which they learn the value of formula ingredients and their efficacy. In addition to this unique commitment to a quality product, customer representatives gain the know-how to provide the unparalleled customer service that the company is known for. With Kiehl’s early traditions in dispensing advice on prescriptions to its customers, its staff today continues to “prescribe” a personal care regimen that is most appropriate for the individual’s skin, hair, and body care needs.

Simple, no-frills packaging and a policy of not advertising allow the company to formulate its products with high quantities of the most efficacious ingredients available. In addition, the company has gained a reputation for generous sampling, with a “try before you buy” philosophy that has built a loyal fan base the world over through the word-of-mouth recommendations of its cherished customers.