Kiehl's Since 1851 Desert Run for amfAR

 

With the goal of heightening awareness of HIV/AIDS and raising funds for amfAR along the West Coast, Kiehl’s is embarking on the first Kiehl’s Desert Run for amfAR, a five-day charity motorcycle ride taking place March 29 to April 2, 2012. 

 

Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the ride will be led by Kiehl’s USA President Chris Salgardo, who will be joined by reputable motorcycle enthusiasts, including Paul Cox, Timothy White, Grant Reynolds, and more—all on choppers. An extension of Kiehl’s LifeRide for amfAR, an annual motorcycle ride that has raised more than $200,000, this ride will feature the unveiling of a new Kiehl’s Chopper designed by Brooklyn-based motorcycle builder Paul Cox.  

 

Kiehl’s will make donations at each of the five stops along the way—totaling $25,000. Stops/check presentations at Kiehl’s freestanding stores include:

 

• March 29: Kiehl’s Store at Caesar’s Palace, Las Vegas, NV—3:00 p.m. - 5:00 p.m.
• March 31: Kiehl’s at Saks Fifth Avenue, Palm Springs, CA—2:00 p.m. - 4:00 p.m.
• April 1: Stop 1: Kiehl’s Store at South Coast Plaza, Costa Mesa, CA—12:00 p.m.
                Stop 2: Kiehl’s Store at The Grove, Los Angeles, CA—3:00 p.m.
                Stop 3: Kiehl’s Store on Robertson, Los Angeles, CA—4:30 p.m. 
                ***with local community-based motorcyclists
• April 2: Kiehl’s Store in Santa Monica, CA—4:00 p.m. - 6:00 p.m.
                ***with Los Angeles-based LifeRiders / PRIVATE EVENT 

 

Kiehl’s customers will also be able to join the fight against HIV/AIDS: In celebration of this ride, Kiehl’s will introduce a Limited Edition Desert Run Set, an assortment of Kiehl’s travel size products. Kiehl's will be donating $25,000 from sales of the Desert Run Set to benefit amfAR. The Limited Edition Desert Run Set will be available at Kiehl’s stores nationwide, and at Kiehls.com. 

 

To find out more about Desert Run, obtain a schedule of events in your neighborhood, or to get involved in the fight against HIV/AIDS, go to Kiehls.com or follow @KiehlsNYC on Twitter. For real-time updates from ride leader and Kiehl’s president, Chris Salgardo, follow @ChrisAtKiehls.