Kiehl’s LifeRide for amfAR 2014
The fifth annual Kiehl’s LifeRide for amfAR was an 11-day, 1500-mile odyssey across the Upper Midwest and Northeastern United States. Beginning in Milwaukee, Wisconsin—birthplace and home of Harley-Davidson for over 110 years—the charity run rumbled through Chicago, Detroit, Cleveland, and scenic locales such as Niagara Falls and Lake George before concluding with a two-day, multi-event finale in New York City.
Kiehl’s hosted LifeRide events at six of its retail stores along the route and donated a total of $170,000 to amfAR. At each stop, the public was invited to come meet the riders, learn more about amfAR, and contribute to the organization. The ride culminated in a dedication ceremony for The AIDS Memorial Quilt on Governors Island and other events in New York City, including a high-energy rally at Kiehl’s flagship store in the East Village and a West Village block party.
The 2014 celebrity LifeRiders included Malcolm-Jamal Warner, Gilles Marini, Tyson Beckford, Jesse Lee Soffer, Vanessa Marcil, Katee Sackhoff, Teddy Sears, Scott Niemeyer, Jay Ellis, Conrad Leach, Grant Reynolds, and World Cup Rugby champion Ben Cohen.
Highlights from the 2014 Kiehl’s LifeRide for amfAR include:
LifeRiders toured the Harley-Davidson Museum and learned about the 110-year history of America’s most recognizable motorcycle company.
Celebrity LifeRiders mingled with the public and showed off their bikes during the LifeRide Kickoff Celebration at the museum.
LifeRide blew into the Windy City, stopping at two Kiehl’s stores to celebrate with customers and raise HIV/AIDS awareness.
Devoted amfAR supporter and LifeRide veteran Gilles Marini threw out the first pitch at a White Sox game on behalf of the fifth annual Kiehl’s LifeRide for amfAR.
At the Somerset Collect, LifeRiders rode their motorcycles through the mall to get to the Kiehl’s store.
During the charity stop the mayor of Troy showed up and officially declared it “Kiehl’s LifeRide for amfAR” Day.
Riders roared into the Rock ‘n’ Roll Capital of the World. Naturally, they visited the Rock ‘n’ Roll Hall of Fame.
amfAR grantee Dr. Jonathan Karn of Case Western Reserve University dined with the LifeRide crew and talked about his exciting cure research projects.
During the stop at the Great Northern Mall, Dillard’s employees surprised the LifeRiders with a $13,000 donation to amfAR.
While en route to the action-packed New York City finale, LifeRiders took in the serene beauty of Niagara Falls.
New York, NY
The 2014 LifeRide two-day finale began with a viewing of The AIDS Memorial Quilt on Governors Island. The Kiehl’s-sponsored quilt dedication featured an Unfolding Ceremony and Reading of Names.
LifeRiders Tyson Beckford and Vanessa Marcil appeared on PIX11 Morning News to discuss motorcycles, LifeRide, and amfAR.
Kiehl’s President Chris Salgardo presented amfAR CEO Kevin Robert Frost with a check for $150,000 at Macy’s in Herald Square. The money will help fund the Foundation’s lifesaving research programs.
Following an AIDS awareness rally at Kiehl’s flagship store, the 2014 LifeRide was officially brought to a close at a block party celebration in the West Village. The finale was hosted by Grammy Award-winning songstress Mary J. Blige. DJs Samantha Ronson and The Misshapes provided the soundtrack for the event.
To find out more about LifeRide or get involved in the fight against HIV/AIDS by supporting amfAR, please visit http://www.amfar.org/liferide/.
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