amfAR, The Foundation for AIDS Research

Kiehl’s LifeRide 2011

Tyson Beckford, former Le Mans racer Alain de Cadenet, Mark-Paul Gosselaar, Jason Lee, and other celebrities and motorcycle enthusiasts will join Kiehl’s President Chris Salgardo on a week-long ride through the scenic Northeast in support of amfAR, July 30-August 6.




Kiehl's will present donations to amfAR totaling $75,000 at its stores along the route. Also launching a Limited Edition Ultra Facial Cream, Kiehl's is donating an additional $25,000 from sales of this product to support the Foundation's HIV/AIDS research programs. In total, Kiehl's LifeRide for amfAR 2011 will raise $100,000 for amfAR’s innovative research projects

Refreshments, giveaways, and special discounts will be available at these Kiehl's locations along the LifeRide route:

Thursday, Aug. 4, 10:00–11:00 a.m.
Kiehl’s Since 1851, Burlington Mall
75 Middlesex Turnpike
Burlington, MA

  • Refreshments from True North Coffee Café
  • amfAR 25 cookies by Hope Faith & Gluttony
  • Special Celebration Discounts

Thursday, Aug. 4, 12:00 noon–1:30 p.m.
Kiehl’s Since 1851, 112 Newbury Street
Boston, MA

HOST: Celebrity Chef Tiffani Faison of Bravo’s Top Chef and her soon to open barbecue restauraunt, Sweet Cheeks.

Chef Faison will create and serve a LifeRide inspired menu

  • Treats from Sweet Cupcakes
  • amfAR 25 cookies by Hope Faith & Gluttony
  • Special Celebration Discounts

Saturday, Aug. 6, 12:00 noon–4:00 p.m.
Kiehl’s Since 1851, Flagship Store: 109 Third Avenue @ 13th Street
New York, NY

  • Motorcycle arrival by LifeRide participants and 160 New York-area motorcycle enthusiasts
  • Check Presentation to amfAR by Chris Salgardo and LifeRide participants
  • Music by Paul Sevigny
  • BBQ by Union Square Events
  • Kiehl’s LifeRide for amfAR cupcakes by Magnolia Bakery
  • amfAR 25 cookies by Hope Faith & Gluttony
  • Ping Pong from SPiN New York
  • Special Celebration Discounts

Support Life Ride for amfAR by donating $10 to amfAR with your cellphone.
Text LIFERIDE to 80888 and reply YES to confirm.

Depending on your carrier agreement, message and data rates may apply. 
Your $10 donation will appear on your regular monthly phone bill.
For more information, click here.