More Than $10 Million Raised at amfAR's Cinema Against AIDS Cannes
MOST SUCCESSFUL FUNDRAISING EVENT IN amfAR HISTORY
Event presented by Bold Films and Chopard
Co-sponsored by Hewlett Packard, L’Oréal Paris, and Palisades/Tartan
FOR IMMEDIATE RELEASE
Bennah Serfaty, amfAR Senior Director of Communications: 212-806-1607
Natalie Jacobs, amfAR Coordinator, Media Relations: 212-806-1694, email@example.com
Cannes, France, May 20, 2011 – More than $10 million was raised last night for amfAR, The Foundation for AIDS Research, at the Cinema Against AIDS Gala, held at the Hotel Du Cap-Eden-Roc in Antibes, France, during the 64th annual Cannes International Film Festival. This year’s amfAR gala, now in its eighteenth year, was the most successful fundraising event in the Foundation’s history.
Stars came out in full force to show their support for amfAR. Event chairs included amfAR Chairman Kenneth Cole, Janet Jackson, Patrick Dempsey, Milutin Gatsby, Caroline Gruosi-Scheufele, Milla Jovovich, Ryan Kavanaugh, Karl Lagerfeld, Michel Litvak, Freida Pinto, Carine Roitfeld, Brooke Shields, Gwen Stefani, and Donatella Versace. Other guests included Robert De Niro, Sean Penn, Gavin Rossdale, Dev Patel, Goldie Hawn, Jane Fonda, Jude Law, Kanye West, Naomi Campbell, H.S.H. Prince Albert of Monaco, Charlene Wittstock, Uma Thurman, Kirsten Dunst, and many more.
Throughout the night, tributes were offered to amfAR’s late Founding International Chairman, Dame Elizabeth Taylor, who hosted the first Cinema Against AIDS Gala in 1993. Dame Elizabeth dedicated her life to fighting HIV/AIDS and the stigma that surrounds this terrible disease. Janet Jackson took the stage to recognize her commitment, stating that Dame Elizabeth “lit the flame, and we must carry the torch in the fight against AIDS.”
Several items in the live auction were donated in the memory of Dame Elizabeth. A limited-edition Herb Ritts photograph of Dame Elizabeth entitled Elizabeth Taylor, Malibu sold for 150,000 Euros, and a signed and dated lithograph of Andy Warhol’s Liz raised 400,000 Euros.
The highest-selling auction lot of the night was a chance to play tennis with H.S.H. Prince Albert of Monaco. The royal couple, H.S.H. Prince Albert and his fiancée, Charlene Wittstock, took the stage to help auction off the package. Ms. Wittsock, a former Olympic swimmer, added an impromptu private swimming lesson to the lot, and the couple offered the opportunity to two bidders for 500,000 Euros each, raising a total of 1 million Euros.
Simon de Pury auctioned off a print of Jean Pigozzi’s photo of Mick Jagger, Rolling Stones American Tour Richfield Colliseum, Cleveland, USA, 1981, signed by both the photographer and Mr. Jagger. The iconic photo sold for 300,000 Euros.
Karl Lagerfeld offered the extremely rare opportunity to be a part of an exhibition of his photography work. The package included a custom-fitted couture Chanel jacket, and the chance to sit for a private portrait session with Mr. Lagerfeld, the result of which will be included in his exhibition in Paris. The package sold twice at 180,000, raising a total of 360,000 Euros.
In addition to the auction, a number of rousing performances were also featured at the gala. Milla Jovovich kicked off the evening with a flirtatious rendition of “I Want to Be Loved by You,” and Courtney Love gave an impromptu performance of two songs. Bebel Gilberto also sang “Samba De Bencao” and Boy George closed out the evening with two songs.
Following the Gala, guests made their way to the official amfAR After Party, held at the Eden Roc and presented by L’Oreal Paris. Famed DJs Samantha Ronson, Sebastian Perrin, and Michelangelo L’Acqua provided the music late into the night. The soiree was hosted by L’Oreal ambassadors Patrick Dempsey, Milla Jovovich, Freida Pinto, and Gwen Stefani.
amfAR's annual Cinema Against AIDS galas have been important and successful fundraising events for the Foundation since 1993, generating nearly $60 million for essential AIDS research. Past events have been chaired by Dame Elizabeth Taylor, Sharon Stone, President Bill Clinton, Demi Moore, Sir Elton John, and Madonna.
Like the epidemic itself, AIDS research knows no borders. amfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate that research into effective treatment, prevention, and education programs around the globe.
For more information, visit www.amfar.org.
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested nearly $325 million in its programs and has awarded grants to more than 2,000 research teams worldwide.
Bold Films is an independent film finance and production company dedicated to finding original voices, nurturing the highest quality of craftsmanship, and creating an artistic haven for filmmakers. Bold produces smart, provocative feature films designed to appeal to our global partners and commercial audiences around the world.
Excellence, tradition, innovation, creativity, and social responsibility are the hallmarks of Chopard, the internationally renowned luxury watch and jewelry firm founded in 1860. Today, Chopard continues to manufacture high-precision watches and precious jewelry through a skillful mix of innovative design, high technology, and traditional craftsmanship. The house of Chopard cultivates no less than 30 different crafts embodying a noble heritage of fine workmanship based on traditional values. Official partner of the Cannes Film Festival for 14 years, Chopard is often synonymous with glamour. The company is also deeply committed to philanthropic and responsible patronage activities, with ongoing support for amfAR, the Elton John Aids Foundation, and the José Carreras Leukemia Foundation.
Hewlett Packard Company
HP is redefining the digital entertainment experience with innovative products and unique services that change the way consumers connect, access, and enjoy today's digital lifestyle. As the only company with the digital heritage and global reach to deliver the products, content, unique services, and industry partnerships, HP can help consumers connect at every stage of the digital value chain.
L'Oréal Paris is the leading beauty brand in the world, a total beauty care brand that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. L’Oréal Paris encompasses the four major beauty categories—hair color, hair care, skincare, and cosmetics—represented by a dream team of spokespersons: Gwen Stefani, Freida Pinto, Patrick Dempsey, Michelle Yeoh, Milla Jovovich, Beyoncé Knowles, Jennifer Lopez, Rachel Weisz, Claudia Schiffer, Laetitia Casta, Diane Kruger, Gerard Butler, Diane Keaton, Gong Li, Aishwarya Rai, Aimee Mullins, Jane Fonda, and Doutzen Kroes, women and men who perfectly embody the combination of glamour, modernity, and diversity of today's beauty for L'Oreal.
Since 2005, the L’Oréal Group has been involved in the fight against AIDS, especially via its Hairdressers Against AIDS program, which aims to provide hairdressing professionals with the resources needed to inform individuals of the disease’s risks, as well as to raise awareness about preventing the spread of AIDS.
For more information on L’Oréal Paris and its brands, visit www.lorealparis.com for access to unique content and dynamic interactive features.
In May 2008, Palisades Pictures acquired Tartan Films’ U.S. library assets. Two months later, Palisades acquired a majority of Tartan Films UK’s 400-plus film library assets, bringing the size and magnitude of its library to almost 600 titles; their new division was branded Palisades Tartan. Tartan Films was originally founded in 1984 and is credited with bringing Asian Extreme film to the West as well as some of the most compelling art-house films of the last quarter-century. Palisades Tartan will continue to expand an already distinctive and provocative slate of films by focusing on quality film acquisitions, thus significantly increasing the size of their overall library in both territories. Palisades Pictures and its parent company, Palisades Media Corp., is a prestigious financier of print and advertising for the independent film market. Together with its affiliate Palisades Media Asset Fund, Palisades has securitized and financed more than 550 films.
HP is the Official Technology Supplier of amfAR.
Delta is the Official Airline Partner of amfAR.