amfAR Fragrance Launches in Paris
The Paris launch of amfAR’s new fragrance, Gala by amfAR, took place on Sunday, July 2, in conjunction with the annual amfAR Paris event held at the famous Petit Palais during Haute Couture week.
Available as both a women’s perfume and a men’s cologne, Gala by amfAR was conceived as a tribute to the Foundation’s Founding International Chairman, Dame Elizabeth Taylor, the first celebrity to have her own line of fragrances. The Paris debut of Gala by amfAR coincides with the 30th anniversary of the launch of Dame Elizabeth’s first perfume, Passion.
Proceeds from the sale of Gala by amfAR will support amfAR’s efforts to achieve one of the greatest scientific and humanitarian goals of our time – a cure for HIV.