amfAR, The Foundation for AIDS Research

Stars To Gather in Cannes for amfAR's Cinema Against AIDS Gala 

Event presented by Bold Films, and Chopard; Hewlett Packard Company, L’Oréal Paris, and Palisades/Tartan co-sponsor event


Media Contact: Bennah Serfaty, Senior Dir. of Communications, (212) 806-1607
Please send credential requests to Natalie Jacobs, Coordinator, Media Relations, (212) 806-1694,

New York, NY, April 19, 2011—Janet Jackson, Brooke Shields, Gwen Stefani, Freida Pinto, Michelle Yeoh, Milla Jovovich, Patrick Dempsey are among those who will travel to Cannes to raise funds for AIDS research at amfAR’s annual Cinema Against AIDS gala, to be held on May 19 during the 64th annual Cannes International Film Festival.  Other event chairs include amfAR Chairman Kenneth Cole, amfAR Global Fundraising Chair Sharon Stone, Milutin Gatsby, Caroline Gruosi-Scheufele, Ryan Kavanaugh, Karl Lagerfeld, Michel Litvak, Vincent Roberti, Carine Roitfeld, and Donatella Versace.  

The annual star-studded event at the Hotel Du Cap-Eden-Roc in Antibes, France, will include a formal dinner and a world-renowned live auction, all to benefit amfAR, The Foundation for AIDS Research.

For the first time this year, amfAR is partnering with L’Oréal Paris for the official L’Oréal amfAR After Party. Famed DJs Samantha Ronson, Sebastian Perrin, and special guests will provide the music late into the night at the Eden-Roc, overlooking the Mediterranean Sea. The L’Oréal amfAR After Party will be hosted by Gwen Stefani, Freida Pinto, Patrick Dempsey, Milla Jovovich, and Michelle Yeoh.

In past years, the Cinema Against AIDS auction has seen legendary impromptu performances by such artists as Sir Elton John, Kylie Minogue, Annie Lennox, Patti Smith, Robin Williams, Natalie Cole, Liza Minnelli, Sheryl Crow, Wyclef Jean, Ringo Starr, Macy Gray, and Lionel Ritchie.

amfAR's annual Cinema Against AIDS galas have been important and successful fundraising events for the Foundation since 1993, generating nearly $60 million for essential AIDS research. Past events have been chaired by Dame Elizabeth Taylor, Sharon Stone, President Bill Clinton, Demi Moore, Sir Elton John, and Madonna.

Like the epidemic itself, AIDS research knows no bordersamfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate that research into effective treatment, prevention, and education programs around the globe.

For event reservations and details, please call (212) 219-0297 or visit

About amfAR

amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested nearly $325 million in its programs and has awarded grants to more than 2,000 research teams worldwide.

Bold Films

Bold Films is an independent film finance and production company dedicated to finding original voices, nurturing the highest quality of craftsmanship, and creating an artistic haven for filmmakers. Bold produces smart, provocative feature films designed to appeal to our global partners and commercial audiences around the world.

Excellence, tradition, innovation, creativity, and social responsibility are the hallmarks of Chopard, the internationally renowned luxury watch and jewelry firm founded in 1860. Today, Chopard continues to manufacture high-precision watches and precious jewelry through a skillful mix of innovative design, high technology, and traditional craftsmanship. The house of Chopard cultivates no less than 30 different crafts embodying a noble heritage of fine workmanship based on traditional values. Official partner of the Cannes Film Festival for 14 years, Chopard is often synonymous with glamour. The company is also deeply committed to philanthropic and responsible patronage activities, with ongoing support for amfAR, the Elton John Aids Foundation, and the José Carreras Leukemia Foundation.

Hewlett Packard Company 

HP is redefining the digital entertainment experience with innovative products and unique services that change the way consumers connect, access, and enjoy today's digital lifestyle. As the only company with the digital heritage and global reach to deliver the products, content, unique services, and industry partnerships, HP can help consumers connect at every stage of the digital value chain.

L’Oréal Paris

L'Oréal Paris is the leading beauty brand in the world, a total beauty care brand that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.  L’Oréal Paris encompasses the four major beauty categories—haircolor, haircare, skincare, and cosmetics—represented by a dream team of spokespersons: Gwen Stefani, Freida Pinto, Patrick Dempsey, Michelle Yeoh, Milla Jovovich, Beyoncé Knowles, Jennifer Lopez, Rachel Weisz, Claudia Schiffer, Laetitia Casta, Diane Kruger, Gerard Butler, Diane Keaton, Gong Li, Aishwarya Rai, Aimee Mullins, Jane Fonda, and Doutzen Kroes, women and men perfectly embody the combination of glamour, modernity, and diversity of today's beauty for L'Oreal.  

Since 2005, the L’Oréal Group has been involved in the fight against AIDS, especially via its Hairdressers Against AIDS program, which aims to provide hairdressing professionals with the resources needed to inform individuals of the disease’s risks, as well as to raise awareness about preventing the spread of AIDS.

For more information on L’Oréal Paris and its brands, visit for access to unique content and dynamic interactive features.


In May 2008, Palisades Pictures acquired Tartan Films’ U.S. library assets. Two months later, Palisades acquired a majority of Tartan Films UK’s 400-plus film library assets, bringing the size and magnitude of its library to almost 600 titles; their new division was branded Palisades Tartan. Tartan Films was originally founded in 1984 and is credited with bringing Asian Extreme film to the West as well as some of the most compelling art- house films of the last quarter-century. Palisades Tartan will continue to expand an already distinctive and provocative slate of films by focusing on quality film acquisitions, thus significantly increasing the size of their overall library in both territories. Palisades Pictures and its parent company, Palisades Media Corp., is a prestigious financier of print and advertising for the independent film market. Together with its affiliate Palisades Media Asset Fund, Palisades has securitized and financed more than 550 films.

HP is the Official Technology Supplier of amfAR

Delta is the Official Airline Partner of amfAR