amfAR, The Foundation for AIDS Research

960-KielsRide

Video highlights from the 2012 Kiehl's Life Ride for amfAR, a grueling 1,800-mile motorcycle ride from Miami to Washington, DC. The ride generated AIDS awareness along the route and raised $115,000 for amfAR.

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Kiehl’s LifeRide for amfAR 2012

Kiehls Life Ride

Kiehl’s embarked on its third annual Kiehl’s LifeRide for amfAR, a nine-day charity motorcycle ride which took place July 13–21, 2012. The ride ended in Washington, DC, on the eve of the International AIDS Conference.  

It was led by Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert Frost, who were joined by motorcycle enthusiasts, including Tricia Helfer, Katee Sackhoff, Teddy Sears, Christopher Redman, Marguerite Moreau, Timothy White, Paul Cox, Grant Reynolds, Conrad Leach, and more. 

Kiehl’s made donations at each of the eight stops along the way—totaling $90,000. Stops/check presentations included:

  • July 13
    Stop 1: Kiehl’s Lincoln Road store, Miami, FL
    Stop 2: Kiehl’s at Aventura Mall, Aventura, FL 
  • July 14
    Stop 1: Kiehl’s at Dillard’s, Jacksonville, FL
    Stop 2: EagleRider store, Ormond Beach, FL
  • July 16
    Kiehl’s Lenox Mall store, Atlanta, GA
  • July 20
    Kiehl’s Georgetown store, Washington, DC
  • July 21
    Stop 1: EagleRider store, Fall’s Church, VA
    Stop 2: Kiehl’s at Tysons Corner Center, McLean, VA

In celebration of the ride, Kiehl’s introduced a Limited Edition Active Lifestyle Essentials Kit, an assortment of Kiehl’s signature products for active customers. Kiehl's will donate $25,000 from sales of the Active Lifestyle Essentials Kit to benefit amfAR. The Limited Edition Active Lifestyle Essentials Kit will be available at Kiehl’s stores nationwide, and at Kiehls.com.

To find out more about LifeRide, or to get involved in the fight against HIV/AIDS, go to Kiehls.com.

DATE
Friday, July 13, 2012