Public Service Ad Campaigns
Over the course of the last two decades, amfAR’s public service
advertising campaigns have reached millions with their visually
arresting designs and provocative slogans. Since the first campaign was
launched in 1985, these inspired ads—designed and donated to amfAR by
Kenneth Cole Productions—have drawn attention to the ongoing threat of
HIV/AIDS and have urged the public to support the Foundation’s vital
Some of the most memorable ad campaigns are shown below. Click on each image for an enlarged view.