amfAR, The Foundation for AIDS Research

FOR IMMEDIATE RELEASE
Fri 23-May-2008

Bennah Serfaty, Senior Dir. Communications (212) 806-1607; Sarah Feeley, Coordinator (212) 806-1694, e-mail: sarah.feeley@amfar.org

Madonna, Sharon Stone, Natalie Portman, Mary J. Blige, Milla Jovovich, Kenneth Cole, and Others Gather in Cannes to Help Raise More Than $10 Million in Support of amfAR's HIV/AIDS Research and Prevention Programs

Most Successful Event in amfAR History. Event Presented by Bold Films, Chopard, and The Weinstein Company. Audi, Canal +, Hewlett-Packard Company, and Luxury Limited Edition Co-Sponsored Event

Cannes, France, May 23, 2008—Madonna, Sharon Stone,Natalie Portman, Michelle Yeoh, Mary J. Blige, Victoria and Dennis Hopper, Milla Jovovich, Samantha Morton, Sean "P. Diddy" Combs, Christian Slater, Dita Von Teese, Bold Films’ Michel Litvak, Palisades Pictures’ Vincent Roberti, French Vogue’s Carine Roitfeld, and amfAR’s Chairman Kenneth Cole were among those who came out to support the fight against AIDS last night at amfAR's Cinema Against AIDS gala in Cannes. The star-studded event, which was sponsored by Bold Films, Chopard, and The Weinstein Company, raised more than $10 million for amfAR's life-saving AIDS research programs. Audi, Canal +, Hewlett-Packard Company, and Luxury Limited Edition co-sponsored the event.

Other guests who attended the gala at the Moulin de Mougins in support of amfAR included: Roberta Armani, Amira Casar, Zoe Cassavetes, Dean and Dan Caten, Roberto and Eva Cavalli, Georgina Chapman, Jeisa Chiminazzo, Maria Cuomo Cole, Emily Cole, Alan Cumming, Lily Donaldson, Laurence Ferrari, David Furnish, Eva Herzigova, Marina Hinds, Tommy Hilfiger, Joshua Jackson, Star Jones, Diane Kruger, Juliette Lewis, Danny Masterson, Rose McGowan, Tamara Mellon, Svetlana Metkina, Margherita Missoni, Catalina Sandino Moreno, Petra Nemcova, Elsa Pataki, Natasha Poly, Julia Restoin-Roitfeld, Sir Cliff Richard, Joely Richardson, Guy Ritchie, Renzo Rosso, Rodrigo Santora, Valentino, Silvia Venturini Fendi, Ziyi Zhang, and Donatella Versace, who conceived of and realized the evening’s décor.

The evening opened as amfAR’s CEO Kevin Robert Frost welcomed guests to the fifteenth annual Cinema Against AIDS Cannes event.  Kenneth Cole, amfAR's chairman of the board, took to the stage next and reminded everyone about the critical nature of pursuing sound research in the face of the AIDS epidemic.

The legendary live auction, conducted by Sharon Stone, amfAR's global fundraising chairman kicked off with Ms. Stone's request for special support in honor of her fiftieth birthday. She began with her own pledge of $100,000 and in a moving speech she urged others in the room to meet her pledge; this joint effort raised $2 million in 10 minutes. Bidders included Christophe Navarre of Moët-Hennessy, Milla Jovovich, Michelle Yeoh, Renzo Rosso, Roberto Cavalli, Ryan Kavanaugh, Tommy Hilfiger, and Valentino.

Following this unprecedented gesture, Ms. Stone presented a lot including a Louis Vuitton vanity case she designed herself and a one-of-a-kind print of Keith Richards signed by the photographer Annie Leibovitz, which sold for $129,000. Later on, she auctioned off her own vintage Porsche 911 Targa, a meticulously restored automobile, which sold for $810,000.

Longtime amfAR supporter Madonna spoke movingly about her experiences losing loved ones to HIV/AIDS as a young performer in New York City in the 1980s. Madonna thanked amfAR for the work it has done over the years, and emphasized that a cure for AIDS must be found. She also introduced a clip of her documentary I Am Because We Are, a film she narrated and produced, which was screened at the Cannes Film Festival in conjunction with amfAR’s Cinema Against AIDS. In the spirit of generosity, Madonna donated a private performance of two songs, won by an ecstatic bidder for $560,000.

A special performance by Grammy Award-winning artist Mary J. Blige was a highlight of the event. Ms. Blige brought the crowd of more than 700 guests to their feet when she sang her rendition of "One" by U2, and her hit single "Family Affair." Later in the evening, guests were treated to an unexpected surprise as amfAR Ambassador Milla Jovovich serenaded the crowd along with Ms. Stone while Dita Von Teese performed a tantalizing preview of her signature burlesque moves.

As a sharp reminder of devastating events in other parts of the world, amfAR Ambassador Michelle Yeoh asked for a moment of silence in honor of those affected by the earthquake in China.

amfAR supporter Natalie Portman also contributed to the live auction as she and Paulo Coelho danced onstage while auctioning off a package dedicated to the upcoming Weinstein film release Nine. The package included lunch on-set with a cast that includes Academy Award-winners Daniel Day-Lewis and Marion Cottilard, screening tickets, and an original manuscript of Mr. Coelho’s new novel about the Cannes Film Festival. The package sold for $243,000. A last minute addition to the program was made by Sean "P. Diddy" Combs, who offered "24 Hours with Diddy," to the highest bidder. This lot raised $324,000 for amfAR.

Other highlights of the auction included:

Christian Slater and Petra Nemcova auctioned off an HP Film Festival and Tech Package for $35,000.

Rose McGowan and Svetlana Metkina auctioned off a Christian Dior Parfums package, including a personalized scent, for $40,500.

Rodrigo Santoro and Jeisa Chiminazzo auctioned off a Victoria’s Secret Package, including invitations for six people to the Victoria’s Secret Pre-Show Party, six VIP seats to the Victoria’s Secret Fashion show, and access to an exclusive Victoria’s Secret After-Party for $178,000.

A Christian Dior Couture red sapphire crystal-encrusted mobile phone with 640 diamonds was sold by Ms. Stone for $195,000.

David Furnish and Dennis Hopper auctioned off a private sitting with renowned artist and filmmaker Julian Schnabel for $486,000.

Madonna added her special touch to a diamond-encrusted alligator skin Chanel purse designed by Karl Lagerfeld by including her personal lip gloss, compact mirror, and blotting papers for $486,000.

A portrait sitting with world-renowned photographer Patrick Demarchelier, as well as a print of his "Elephant, New York, 1991," was sold by Michelle Yeoh for $324,000.

A custom-tailored Chopard by Alberta Ferretti dress, adorned with 2.904 carats of Chopard precious stones on lilac silk chiffon was sold for $486,000.

Sean "P. Diddy" Combs and Donatella Versace auctioned off Madonna’s personalized, custom-made white Gibson acoustic guitar created especially for her "Confessions" tour for $486,000.

Alan Cumming and Dita Von Teese auctioned off a luxury Dubai International Film Festival Vacation, including four VIP tickets to Cinema Against AIDS Dubai, for $170,000.

Sharon Stone closed the auction by auctioning off a collection of one-of-a-kind Fendi baguettes designed by notable contemporary artists, including Tom Sachs, Nicola Guerraz, and Clara Halter for $162,000.

In addition, Hollywood Reporter and Screen International offered amfAR six months of free advertising.

amfAR's annual Cinema Against AIDS galas have been important and successful fund-raising events for the Foundation since 1993, generating more than $43 million for essential AIDS research. Past events have been hosted by Dame Elizabeth Taylor, Sharon Stone, Demi Moore, and Sir Elton John.

Like the epidemic itself, AIDS research knows no borders. amfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate that research into effective treatment, prevention, and education programs around the globe.

amfAR recognizes American Airlines for its commitment to the fight against AIDS and its generous support of amfAR’s mission.

NOTES TO EDITORS:

Bold Films

Los Angeles-based Bold Films was established by European industrialist Michel Litvak in 2004 as an independent film finance and production company. Bold is dedicated to finding original voices, creating an artistic haven for filmmakers and producing innovative, provocative and meaningful feature films. Bold has completed four films to date, including Slingshot, Mini's First Time, and Come Early Morning. Bold's most recent film, Bobby, written and directed by Emilio Estevez, featured a star-studded cast including Anthony Hopkins, William H. Macy, Demi Moore, Sharon Stone, Elijah Wood, and many others. Bobby was nominated for a Golden Globe for Best Picture and a SAG Award for Best Ensemble Cast.

CHOPARD

There are few jewelers in the world whose designs are immediately recognizable. At the forefront of that list is Chopard.

Creativity, exclusivity, and excellent quality are the hallmarks of this internationally embraced luxury watch and jewelry house, founded by Louis-Ulysse Chopard in 1860. The award-winning Chopard collection can be found adorning celebrities, and the company is known for hosting many luxury and charitable events worldwide. Chopard is the world's last independent and family-owned watch and jewelry company, and takes great pride in creating high-precision timepieces and luxurious jewels that combine imaginative design, sophistication of beauty, and tradition.

AUDI AG

Audi is a global company, rich in tradition and active in more than 100 markets worldwide. It produces its cars not only in Germany but also in Hungary, China and Belgium. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its "Vorsprung durch Technik" slogan. Stefan Sielaff, head of design at AUDI AG, focuses on an interaction between tradition, innovation and engineering: "It is our philosophy to create a simple and perfect design—based on our values, to break new ground and create expressive characters, perfect in detail."

Canal +

Canal+ Group is France’s leading pay-TV operator and a major player in the programming and production of premium and special-interest channels, the broadcasting of pay-TV services, and a pioneer in the development of new television services. At year-end 2007, Canal+ Group had over 10.5 million subscriptions to its different product offerings. Canal+ Group runs pay-TV operations in Poland and in French-speaking countries around the world via Canal Overseas.

Canal+ Group is also a European leader in the financing, acquisition, and distribution of feature films through its affiliate StudioCanal.

Canal+ Group employs 4000 people with a 2007 turnover of €4.365bn.

Hewlett Packard Company

HP is redefining the digital entertainment experience with innovative products and unique services that change the way consumers connect, acces,s and enjoy today's digital lifestyle. As the only company with the digital heritage and global reach to deliver the products, content, unique services, and industry partnerships, HP can help consumers connect at every stage of the digital value chain.

Luxury Limited Edition

New on the Web: the first super-luxury site exclusively for the ultrarich and the very happy few! "Luxury Limited Edition" is the first site created to fulfill the desires of the biggest international fortunes and the world's most demanding clients. It offers, via the Internet, a wide-ranging collection of the world's most beautiful, rarest, and most expensive items in limited editions and even as exclusive offerings. Linking directly into the realms of fashion, luxury jewelry, art galleries and design, haute cuisine, the best in cars, homes, and more, this very first virtual showroom was created as a confidential space for those who can appreciate and afford the most beautiful objects on the planet. www.luxurylimitededition.com