amfAR, The Foundation for AIDS Research

amfAR Holds 17th Annual Cinema Against AIDS Gala During Cannes Film Festival

Event presented by Bold Films, Palisades Tartan, and the Weinstein Company;  Co-Sponsored by Chopard, Giorgio Armani, Audi, and Hewlett-Packard Company



Media Contact: Bennah Serfaty, Senior Dir. of Communications, (212) 806-1607

Cannes, France, May 21, 2010---amfAR held the 17th annual Cinema Against AIDS event in Antibes, France last night, raising $6.7 million for its AIDS research programs. Guests included Marc Anthony,  Mischa Barton, Kate Beckinsale, Rachel Bilson, Mary J Blige, Gerard Butler, Naomi Campbell, Marion Cotillard, Alan Cumming, Russell Crowe, Benicio Del Toro, Kirsten Dunst, Tom Ford, Ryan Gosling, Mick Jagger, Grace Jones, Diane Kruger, Karl Lagerfeld, Jennifer Lopez, Kristin Scott Thomas, Naomi Watts, Harvey Weinstein, and Michelle Williams.

Held at the Hôtel du Cap-Eden-Roc during the 63rd annual Cannes International Film Festival, Elizabeth Banks and Emily Blunt chaired the event alongside amfAR Chairman Kenneth Cole, Giorgio Armani, Carine Roitfeld, Milutin Gatsby, Ryan Kavanaugh, Vincent Roberti, Michel Litvak, and Harvey Weinstein. Alan Cumming hosted the evening, which was presented by Bold Films, Palisades Tartan, and the Weinstein Company.

Other guests included Roberta Armani, Giovanna Battaglia, Ana Beatriz Barros, Malgosia Bela, Camilla Belle, Dr. Hermann Bühlbecker, Eva Cavalli, Roberto Cavalli, Georgina Chapman, Peter Dundas, Luke Evans, James Franco, Louis Garrel, David Garrett, Milutin Gatsby, Paul Haggis, Lady Amanda Harlech, Dree Hemingway, Natalie Imbruglia, Constance Jablonski, Afef Jnifen, Grace Jones, Karolina Kurkova, Michel Litvak, Olivier Martinez, Svetlana Metkina, Stavros Niarchos, Joely Richardson, Vincent Roberti, Michelle Rodriguez, Julia Restoin Roitfeld, Vladimir Restoin Roitfeld, L’Wren Scott, Mallika Sherawat, Patti Smith, Joss Stone, Riccardo Tisci, Ivana Trump, Chris Tucker, Francesco Vezzoli, and Charlene Wittstock.

amfAR supporter Giorgio Armani oversaw the decor of the tent, which included an exhibition of works by Richard Hambleton, “The Godfather of Street Art.” Vladimir Restoin Roitfeld and Andy Valmorbida curated the collection and donated two rare pieces to the event. Auctioneer Simon de Pury moderated the bidding and the lots brought a combined total of $920,000.

Alan Cumming opened the program with a rendition of “That’s Life,” and introduced Harvey Weinstein. Weinstein discussed the ways in which his early AIDS activism was inspired by his friendship with amfAR Founding Chairman Dr. Mathilde Krim.

amfAR Chairman Kenneth Cole addressed the room and announced a new amfAR research initiative, ARCHE (amfAR Research Consortium For HIV Eradication), dedicated to finding a cure for AIDS.

Patti Smith sang her late-eighties ballad “People Have The Power,” and her legendary hit “Because The Night.” Actor Chris Tucker improvised a medley of musical parodies of famed artists Louis Armstrong, Frank Sinatra, and Michael Jackson.

Later in the evening, nine-time Grammy Award-winner Mary J Blige performed a heartfelt rendition of U2’s “One” and her hit “Just Fine”. As the evening came to a close, encore performances were made by Patti Smith, who sang “Gloria,” and Mary J Blige, who performed an a cappella version of Led Zeppelin’s “Stairway to Heaven,” raising an additional $245,000 for amfAR’s lifesaving HIV/AIDS research programs.

Live Auction:

A day with President Bill Clinton, a privilege the President generously extended to two separate bidders, sold for $220,000 each---auctioned off by Elizabeth Banks;

A private photo shoot with legendary designer and renowned photographer Karl Lagerfeld at his Parisian studio sold for $735,000—auctioned off by Tom Ford;

A unique jewel encrusted monkey pendant designed by Caroline Gruosi-Scheufele in celebration of Chopard’s 150th Anniversary sold for $110,000—auctioned off by Actor Luke Evans and Eugenia Silva;

Two lots featuring a flight in side-by-side ex-military Delta Fast Jets in the UK sold for $170,000 total—auctioned off by Kate Beckinsale and Russell Crowe.

Marion Cotillard, Emily Blunt, Ryan Gosling, Michelle Williams, Jennifer Lopez, Marc Anthony, Rachel Bilson, Carine Roitfeld, and Karolina Kurkova also lent their participation to the live auction.

Like the epidemic itself, AIDS research knows no borders. amfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate that research into effective treatment, prevention, and education programs around the globe.

About amfAR

amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $307 million in its programs and has awarded grants to more than 2,000 research teams worldwide.

Bold Films
Bold Films is an independent film finance, production, and worldwide sales/distribution company dedicated to finding original voices, nurturing the highest quality of craftsmanship, and creating an artistic haven for filmmakers. Bold produces smart, provocative feature films designed to appeal to our global partners and commercial audiences around the world.

The Weinstein Company 
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner. During the Weinsteins’ tenure at Miramax Films, the company released some of the most critically acclaimed and commercially successful independent feature films which received 249 Academy Award® nominations and won 60 Oscars®, and have generated billions of dollars in worldwide box office receipts and billions more in home video sales. In its history, Dimension Films has released some of the most successful franchises including Scream, Spy Kids and Scary Movie.

Palisades Tartan
In May 2008, Palisades Pictures acquired Tartan Films’ U.S. library assets. Two months later, Palisades acquired a majority of Tartan Films UK’s 400+ film library assets, bringing the size and magnitude of its library to almost 600 titles, and branded their new division Palisades Tartan. Tartan Films was originally founded in 1984 and is credited with bringing Asian Extreme film to the West as well as some of the most compelling art house films of the last quarter century. Palisades Tartan will continue to expand an already distinctive and provocative slate of films by focusing on quality film acquisitions, thus significantly increasing the size of their overall library in both territories. Palisades Pictures and its parent company, Palisades Media Corp., is a prestigious financier of print and advertising for the independent film market. Together with its affiliate, Palisades Media Asset Fund, Palisades has securitized and financed more than 550 films.

Hewlett-Packard Company
HP is redefining the digital entertainment experience with innovative products and unique services that change the way consumers connect, access, and enjoy today's digital lifestyle. As the only company with the digital heritage and global reach to deliver the products, content, unique services, and industry partnerships, HP can help consumers connect at every stage of the digital value chain.

There are few jewelers in the world whose designs are immediately recognizable. At the forefront of that list is Chopard.

Creativity, exclusivity, excellence and audacity are the hallmarks of this internationally embraced luxury watch and jewelry house founded by Louis-Ulysse Chopard in 1860. The Chopard collection can be found adorning celebrities, and the company is known for hosting many luxury and charitable events worldwide. Chopard, who celebrates this year it’s 150th Anniversary, is one the world's last independent and family-owned watch and jewelry company, and takes great pride in creating high-precision timepieces and luxurious jewels that combine imaginative design, sophistication of beauty, and tradition.

The Audi Group sold around 950,000 cars of the Audi brand in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.

Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forwardlooking human resources policy. One example of AUDI AG’s commitment to environmental issues is the newly established Audi Environmental Foundation.

HP is the official technology supplier of amfAR.