Kiehl’s embarked on its third annual Kiehl’s LifeRide for amfAR, a nine-day charity motorcycle ride which took place July 13–21, 2012. The ride ended in Washington, DC, on the eve
of the International AIDS Conference.
was led by Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert
Frost, who were joined by motorcycle enthusiasts, including Tricia Helfer,
Katee Sackhoff, Teddy Sears, Christopher Redman, Marguerite Moreau, Timothy
White, Paul Cox, Grant Reynolds, Conrad Leach, and more.
donations at each of the eight stops along the way—totaling $90,000. Stops/check
- July 13
Stop 1: Kiehl’s Lincoln Road store, Miami, FL
Kiehl’s at Aventura Mall, Aventura, FL
- July 14
Stop 1: Kiehl’s at Dillard’s,
EagleRider store, Ormond Beach, FL
- July 16
Kiehl’s Lenox Mall store, Atlanta, GA
- July 20
Kiehl’s Georgetown store, Washington, DC
- July 21
Stop 1: EagleRider store, Fall’s Church, VA
Stop 2: Kiehl’s at Tysons Corner Center, McLean,
celebration of the ride, Kiehl’s introduced a Limited Edition Active Lifestyle Essentials Kit, an assortment of
Kiehl’s signature products for active customers. Kiehl's will donate $25,000
from sales of the Active Lifestyle Essentials Kit to benefit amfAR. The Limited
Edition Active Lifestyle Essentials Kit will be available
at Kiehl’s stores nationwide, and at Kiehls.com.
To find out more about
LifeRide, or to get involved in the fight against HIV/AIDS, go to Kiehls.com.