An Exclusive Digital Artwork
Polina Zakharova is an artist, designer, and co-founder of Hard Feelings, a creative studio based in New York and Paris. She is also a breast cancer survivor.
Zakharova builds immersive worlds, light installations, stage designs, and video art, blending film, CGI, AI, and new media. With co-founder Sveta Yermolaeva, she has created video art for The Weeknd, Drake, Bad Bunny, Olivia Rodrigo, Travis Scott, and Lenny Kravitz, as well as Gucci (in collaboration with Es Devlin), the Met Gala, John Galliano, Blumarine, etc, and AT&T here in Dallas. The founders were recognized among Adweek’s Creative 100.
Join the likes of AT&T, Drake, and Gucci by working with Zakharova to create your own digital artwork. Whether you want to create a digital version of yourself or an artwork inspired by a memory, a place, a feeling, or someone you want to honor, Zakharova will turn your brief into a unique, commissioned artwork. The artwork will be created to your specifications, so it could be projected onto a home, like her installation for the LUMA Foundation, or created for a large screen of any shape to be displayed in your collection.
Over the course of two conversation sessions with the artist, you will find the story, feeling and dedication behind the work. Next, she will share some directions for the world and style frames to choose from. Once complete, the winning bidder will receive their commissioned artwork built in CGI and leading AI tools, delivered as a finished moving artwork. With no editions, no copies, and no second version, this custom digital world exists only for tonight’s winning bidder.