Sabrina Sato

Sabrina Sato
(Photo: Clint Spaulding)

Sabrina Sato is a TV host and one of the most famous celebrities in Brazil. She was born in Penápolis in São Paulo state. When she was 22, Sabrina participated in Big Brother Brazil on TV Globo. She then joined the radio show Pânico, which later became a TV show on TV Bandeirantes. She was the only woman hosting the show, and she stayed for 10 years.

In 2014 she began her own TV show at Rede Record channel, Programa da Sabrina, which currently has an audience in the top five of the station’s programs. Showcasing her unique style, Sabrina participates in fashion events all over the world. She has appeared on the covers of over 100 magazines, including Marie Claire, InStyle, Glamour, Cosmopolitan, and L’Officiel.

Sabrina was the most quoted name in the Brazilian press in 2015 and is known by more than 95% of Brazilians, according to the Ibope survey. She is also the most popular Brazilian TV host on social media, with more than 12.3 million Instagram followers, 11.3 million Twitter followers on @sabrinasato, almost 7.5 million followers on facebook.com/oficialsabrinasato, and almost 350,000 subscribers on youtube.com/CANALSABRINASATO.

She has a long history with the Brazilian carnival, working with the Gaviões da Fiel samba school in São Paulo and the Vila Isabel school in Rio de Janeiro. In 2018 Facebook reported her as the most talked-about drum queen, and Twitter revealed her to be the most commented-on celebrity. Instagram stated that her Gaviões da Fiel video was among the most watched of the event, reaching 2.1 million viewers. Her #CarnavaldaSabrina has already received almost 2 million views on YouTube. In a video segment posted on the Brazilian ministry of health website, she encourages people to take actions to prevent HIV.

Sabrina has been a prominent guest at amfAR São Paulo since 2014; in 2017, she was an Event Chair. Her other charitable work includes supporting the Brazil Foundation in fostering equality, social justice, and economic opportunity. In 2016 Sabrina created her own Institute to help social organizations and projects that promote education, development, social assistance, and protection to children and adolescents throughout Brazil.