Sam’s Social Scene

Chris got his start on the social media scene in 2020 by making TikToks at home during the pandemic. Since then, his reach has skyrocketed. With a mostly Gen Z audience of over 13 million, Chris has found his niche entertaining his audiences by, well, just being himself. Since he’s a strong supporter of amfAR’s mission and an advocate for the LGBTQ+ community, I invited him to host amfAR’s first-ever red carpet livestream at amfAR Gala Cannes in 2022. The goal of the livestream was to educate audiences about amfAR’s work and provide an exclusive look at the red carpet of one of the most glamorous events in the world.  

This five-piece German TikTok group-turned-boy band has a combined following of over 40 million, primarily in Europe. The amfAR Venezia red carpet livestream, which they hosted in 2022, garnered more than 54,000 views and an average watch time of over 12 minutes—a remarkable feat in a space known for short attention spans. The Elevator Boys’ willingness to collaborate, promote AIDS research, and elevate amfAR’s profile among their audience is the reason I find myself coming back to them for more projects, such as the intimate amfAR cocktail party they recently co-hosted during Paris Fashion Week.

Best known for his social bits parodying the Kardashian Family, this social media powerhouse is much more than just The Bodashians. With over 2 million followers, Boman has recently signed a deal for his own show on Crave TV. The original six-episode comedy series MADE FOR TV will premiere in early 2024. His ability to bridge social media and TV content made him the perfect choice as social media host for amfAR Venezia 2023. Instead of a conventional livestream, we shifted to curated and intentional content that could live on amfAR’s Instagram grid. The approach was a hit, garnering over 1.3 million impressions across amfAR’s channels.